Amazoncom tap unlocking the mobile economy the mit press 9780262036276 anindya ghose books. In tap ghose welcomes us to the mobile economy of smartphones smarter companies according to anindya ghose a global authority on the mobile economy . In his latest book prof anindya ghose discusses the mobile economy of smartphones smarter companies and value seeking consumers. Professor anindya ghoses book tap and research on mobile marketing are featured what blockchain could mean for marketing. Anindya ghose a globally recognized authority on the mobile economy is professor of information operations and management science at new york universitys leonard
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