This item data driven marketing the 15 metrics everyone in marketing should know by mark jeffery hardcover 2138 in stock ships from and sold by amazoncom. Very interesting details about how technology driven marketing has become today the 15 metrics that mark have shared are pretty interesting form the basis of data driven marketing any marketing organization would need to have the set up to track measure these metrics. Data driven marketing the 15 metrics everyone in marketing should know edition 1 available in hardcover the 15 metrics everyone in marketing should know edition 1 why 80 percent of companies dont make data driven marketing decisions and those who do are the leaders 3. Data driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness trail and loyalty to new product launch and internet marketing. This leads me to our next blog series which was inspired by the book data driven marketing the 15 metrics everyone in marketing should know by mark jeffery in this book jeffery lists out the 15 most important metrics that marketers should be using
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